![]() With Alula, Liya created the type of support she had wished for during her own treatment.Ĭreating a company starts with an idea, and it is sustained by passionately serving the people you founded it for. Once youve been touched by cancer, people often say, 'let me put you in touch with my friend whos been there. She set out to design a pseudo gift registry for cancer patients and ended up creating something much bigger: A service dedicated to supporting patients through cancer with products, advice, community and frank conversations. Liya founded Alula from her hospital bed. ![]() After receiving several pink ribbon blankets in response to her diagnosis with non-hodgkin’s lymphoma, she made a striking realization: Our communities desperately want to support us, but they don’t know how. Liya was undergoing chemotherapy and her friends were trying to help. As a female CEO, cancer survivor and immigrant from Baku, Liya is proud to speak on the struggles of fundraising for women-owned businesses, and how her experience of facing down death has radically changed her style of leadership. It took a few doctors to explain this to me, but the germ cell tumor is a form of testicular cancer most germ cells migrate down to the testes as you age, but some are left in the chest area, which were the ones that had become cancerous in my case and why they’re classified as a testicular cancer. Liya Shuster-Bier is the founder and CEO of Alula, the first digital platform to help cancer patients and caregivers navigate the symptoms of cancer treatment and everyday clinical care outside of the hospital.īefore founding Alula, Liya began her career in community development and impact investing, starting out on the corporate currency derivatives team at Goldman Sachs. Not long after, they gave me the official diagnosis: I had a germ cell tumor. But what she didn’t know was that she was about to go to battle for a better future for all cancer patients, everywhere. When Liya Shuster-Bier was diagnosed with cancer, she immediately cut off her hair, froze her eggs, called her friends and prepared for a fight.
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